Positioning Women Health Care Workers as Experts with Lori Hibma: Episode 161
Positioning Women Health Care Workers as Experts with Lori Hibma
Today I’m bringing you a guest to the show, Lori Hibma. The founder and CMO at Virtual Marketing Director Services. Lori’s company supports health practitioners of all kinds, with growing their business, and attracting more patients. I thought it would be interesting for you to hear from someone in the healthcare profession, as a marketer, not as a health care provider. Lori and her team helps with the front end of your practice. Not the hands on care aspect.
Listen to discover:
- Work, life balance. Is it real or a myth?
- What needs to shift in how you market your practice
- Lori’s passion project for suicide prevention and awareness, and PTSD
- Women’s unique needs in the chiropractic profession
- Bringing awareness to people of colour and other minorities in our profession
FEATURED LINKS
Meet our Guest: Lori Hibma
She is the brilliant marketing mind that started CP Solutions, and as the company grew she surrounded herself with expert employees to provide an even greater service to her clients. With a background in Marketing, a degree in IT, and an emphasis in Multimedia Communications, Lori has an endless amount of inbound marketing expertise that she loves to put to work for you. She is known to pull out all the stops in order to help busy professionals build their presence online, and in turn, their businesses. Lori is a self-proclaimed techie at heart, takes great pride in the work we produce, and loves seeing it succeed. She also loves photography, cooking, golfing, traveling, and popping the cork of a great bottle of wine. Most of all, Lori enjoys spending time with her husband, kids, mother, siblings, grandchildren, and her dogs.
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