Automating Your Social Media Content With Ericca Hoffer: Episode 186

If you listen to this podcast, I’m really sure you already know that social media can be a very effective way to grow your practice.

But social media marketing definitely has its challenges, and it can be easy to find yourself struggling with the most common pitfalls.

Clearly, you didn’t start your practice to spend all day on social media! And even if you enjoy creating content (which most hands-on practitioners don’t), you’d rather spend your time serving your patients/clients than being on social media, amiright?!

If you’re feeling like it’s time to delegate your social media management, this episode is for you.

Social Media Manager Ericca Hoffer has worked with many pediatric and prenatal chiropractic offices.

What she shares in this conversation is going to help you decide if you want to continue managing your social media accounts or work with a Social Media Manager.

In this episode about automating your social media content, we talk about:

• Why most done-for-you social media content is just a waste of money and doesn’t actually bring new clients to your business
• The things you need to look for when choosing a Social Media Manager
• The biggest mistakes that hands-on practitioners make in marketing–and specifically on social media
• Why consistency matters so much when it comes to using social media to grow your practice
• The surprising reasons that most people aren’t consistent with their posts
• How to not have to perpetually come up with new ideas for social media (and why you actually shouldn’t be!)
• How to measure the success of your social media content and actually know if it’s working or not working.
• When to hire a Social Media Manager and how long to work with them before you decide if it’s working